SEO Defination

It’s a bit of a mouthful, I know. I’ve emphasized the areas that I feel are particularly important and deserve a more in-depth explanation.

Search Engine Optimization is a multidisciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value.

Productive Traffic
The goal of SEO is not to increase traffic willy-nilly. You increase traffic by 30% but it makes no difference to the bottom line. Who cares!
Productive can mean different things to different companies. Productive may mean leads or subscribers or revenue or page views. Whatever it is, it’s important to define and track productive traffic rather than simply focusing on increasing traffic overall.
I might be able to generate more traffic by adding ‘Nude’ and ‘Free’ as keyword modifiers but is that really going to bring productive traffic to a site?
This goes (way) beyond brand versus non-brand traffic, which I find to be the most rudimentary of divisions. This is having a fundamental understanding of the traffic that makes a difference to that business.
That may mean moving away from high volume terms and generating less traffic overall. Don’t get saucer eyes when it comes to keyword volume. It’s about the right keywords, not the biggest keywords. (That’s what she said!)
Yet, even if you’re driving the right traffic there are other factors that contribute to a productive visit. If the focus is leads, you might realize that the call-to-action is weak, doesn’t match the query intent or competes with other elements on the page. Perhaps the lead form itself isn’t very good either.
If the goal is page views, you may realize that the design is confusing, the text hard to read and the content without a structure that allows for easy navigation.

 

History of search engines

In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.

   Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.

   Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.

   The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.

   In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

   Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.

Off Page SEO

1) Article submission

2) Forum posting

3) Social Bookmarking

4) PDF submission

5) Video Submission

6) Blog comment

7) Link Exchange

8)Directory Submission

9) Forum comment

10)  Profile Creation

11) Blog Creation

12) Linkwheel Creation

13) Press Release

14) DMOZ Submission

15) SQUIDOO LENS Creation

16) LINK TRUNDLE  Creation

17) Micro bloging

18) Search Engine Submission

On Page Seo

Site Analysis

Keyword Research

Keyword Density

Title tags

Meta Tags

Meta Description

H1 Tags

ALT Tags

URL Structure

Internal Linking

Original, Effective & Keyword Reach Content

Sitemaps

Robot.Txt

Blog installation & posting

W3C Validation

Track of target keywords

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a webpage in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search result. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search video search  news search and industry-specific vertical search  engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexinxing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of constants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, means content management system, images, videos, ,and other elements that have been optimized for the purpose of search engine exposure.